India is the fastest
growing mobile phone market in the world. The booming telecom industry has been
attracting large amount of investments in the country. And this has given rise
to the increasing number of cell phone service providers in the country. Five
years back, there were hardly 2 or 3 service providers whom you could name but
now the list has gone up with the availability of more than 10 telecom
companies in the market.
And what make these cell phone service providers unique? Simple,
their unique cell phone plans make them exclusive and help them be the
preferred choice of their customers. Being one of the last entrants in the
telecom industry, Uninor has managed to soar high. Among many other amazing cell
phone plans, Uninor is now offering what it claims is the telecom industry's
cheapest access to popular social networks - Facebook and WhatsApp. Uninor is
offering both apps at fixed prices, instead of measuring usage through
megabytes and gigabytes. For example, an hour of unlimited Facebook app usage
will cost 50 paise for a Uninor customer, while a day's usage will cost 1.
WhatsApp will cost 1 for a day and 5 for the week. According to the company,
this could lower a user's spending on those apps by about 50-60%.
The internet has
experienced an exponential growth in Indian market, especially due to the
increased affordability of smartphones. Nowadays, you hardly see people without
smartphones. Even the lower-end phones have internet. So, optimizing on the very
same fact, Uninor has played the right trick by offering affordable,
service-based internet offers, while keeping the Sabse Sasta (cheapest) brand
proposition intact. And that’s not all; Uninor aims to double its internet
revenue and internet penetration in 2014.
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