What is in a name? A lot actually.
Indian telecom brand Uninor has changed hands and gained a new identity
–Telenor. The Indian brand has been taken over by a Norwegian telecom entity
Telenor Group, through its Indian arm. The company will make the transition
from a pure voice operator to major data player with the introduction of it 4G
services in the six sectors it operates.
When a brand name changes it adopts
certain characteristics of its parent company. However, the parent company
Telenor has retained the standpoint observed by Uninor ‘Sabse Sasta’, only
modifying to ‘Ab Life Full Paisa Vasool’, which focuses more on creating more
value to the mass market subscribers. By adopting a broader and a more value
driven position, the transition from Uninor to Telenor will continue to appeal
to mass audience. Telenor India is hoping to appeal to new consumers through
various innovative services coupled with a customer-first approach.
To appeal to a larger audience,
Telenor has introduced few innovative services such as ‘Surkaksha’, a first of
its kind insurance service for prepaid customers. To avail of the service, the
subscriber don’t have to a pay a premium, but recharge their phone and that
amount will be 100 times the recharge amount. In addition, to solve the woes of
many subscribers who face call drops, the company will refill the prepaid with
extra talk time through a SMS. The extra minute is valid for 24 hours.
Telenor will soon start testing their
4G services, out of their 24000 towers across the country, the company is
aiming at modernising approximately 5000 towers by the end of the year.
Telenor’s Indian arm contributes 6 percent of the revenue generated globally
for the company and 12 percent is contributed through the other sectors in
Asia.
Telenor made its first investment through
a joint venture with Unitech wireless in 2009, which was branded Uninor. The
Norwegian company owned 74% earlier, but after the country relaxed its foreign
investment laws, the company took over Unitech Wireless with 100% investment.
Unitech has since exited from the operations and now the company is purely
owned by Telenor Group.
Telenor holds the 4th
positon is in its operating circles. The brand has positioned itself as an
affordable service provider and provides many online recharge offer on
Telenor’s official website.
Ab life full vasool with Telenor!
