Wednesday 17 December 2014

Uninor with its unique cell phone plans becomes the preferred choice of all

India is the fastest growing mobile phone market in the world. The booming telecom industry has been attracting large amount of investments in the country. And this has given rise to the increasing number of cell phone service providers in the country. Five years back, there were hardly 2 or 3 service providers whom you could name but now the list has gone up with the availability of more than 10 telecom companies in the market.

And what make these cell phone service providers unique? Simple, their unique cell phone plans make them exclusive and help them be the preferred choice of their customers. Being one of the last entrants in the telecom industry, Uninor has managed to soar high. Among many other amazing cell phone plans, Uninor is now offering what it claims is the telecom industry's cheapest access to popular social networks - Facebook and WhatsApp. Uninor is offering both apps at fixed prices, instead of measuring usage through megabytes and gigabytes. For example, an hour of unlimited Facebook app usage will cost 50 paise for a Uninor customer, while a day's usage will cost 1. WhatsApp will cost 1 for a day and 5 for the week. According to the company, this could lower a user's spending on those apps by about 50-60%.


The internet has experienced an exponential growth in Indian market, especially due to the increased affordability of smartphones. Nowadays, you hardly see people without smartphones. Even the lower-end phones have internet. So, optimizing on the very same fact, Uninor has played the right trick by offering affordable, service-based internet offers, while keeping the Sabse Sasta (cheapest) brand proposition intact. And that’s not all; Uninor aims to double its internet revenue and internet penetration in 2014.   


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